That is a strong undercurrent that may force traditional brands in the bridal and engagement category to rethink their ideas,” Lacik observed. “They believe people should stick together when it works and when it doesn’t, they have a different view. It found that the younger generations doesn’t regard diamonds and marriage in the same way as previous generations. In plotting its course into lab-grown diamonds, the company looked closely into Gen Z and Millennials’ perception of marriage and the industry’s traditional positioning of diamonds as representing eternal love. That’s a crowded field, but we are Pandora and our jewelry has to be meaningful and relevant personally for our customers,” he said. “Some 60% of all volume in diamonds is associated with the wedding space. Pandora also ignored the distinction between bridal and fashion, sticking to its proposition that the customer supplies the meaning in a jewelry purchase, not the brand. That is where the reframing happens.” Not just for engagements, though it can be “But from another, if you are looking to buy a one- carat diamond ring in 14k gold, you can expect to pay around $7,000 or so. “If you look at it from one direction, going from a $30-$50 price point to $300-$500 looks like a giant leap,” Lacik said. So offering the accessible luxury of lab-grown diamonds was a natural step in the evolution of the Pandora brand. Technology has advanced to make real diamonds more affordable – lab-growns have the same chemical and structural composition as mined diamonds but typically are priced up to 70% less expensive. But added up, a fully-decked out bracelet with 20 charms can easily cost $500 or more. However, it’s made affordable by being sold in small bite-sized chunks priced starting from around $30 per charm. In effect, Pandora has always been an accessible luxury brand since it doesn’t sell costume jewelry, only fine jewelry made from precious silver and gold.
“Yet our customers want the luxury experience too, so that is where we needed to be.” We play in the middle of the market where affordability is incredibly important to our core customer,” he said. “We are an inclusive, not an exclusive brand. One of its core values is making fine jewelry accessible to all. It’s not just memories, but moments that can be yesterday, today or tomorrow.” And it can be something you aspire to do or aspire to experience. Our jewelry is embued with meaning so you can express something that is near and dear to you. “Pandora sees jewelry as more than a style accessory. All women have their individual stories to tell – a personal collection of special moments that makes them who they are.” Natural evolution of the Pandora brandĪs Lacik tells it, the new Brillance line is right on brand for Pandora. “Pandora’s mission – then and today – is to offer women across the world a universe of high-quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality. Send us feedback.Pandora sees lab-grown diamond jewelry as a natural extension of its mission and vision and not just a cheap substitute for the “real” thing: These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brilliance.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Nicholas Pompella, National Review, 7 Aug. Naman Ramachandran, Variety, 1 June 2022 Through the whole saga, Sansa’s politicking is unmatched in its brilliance. Martin Fritz Huber, Outside Online, 11 June 2022 Feel lucky to have known Stephen S. 2022 Indeed, a value system that prizes persistence and durability over flash in the pan brilliance feels especially appropriate for a pursuit like distance running. Eric Walden, The Salt Lake Tribune, 30 Sep. 2022 And even that season turned out to be an unexpectedly good one, thanks to Gobert’s next-level leap, and Mitchell’s unexpected early brilliance. Faiz Siddiqui, Washington Post, 31 Oct. 2022 The incident highlights the new reality facing Musk, who also runs Tesla and SpaceX: a crisis of confidence in his once-unquestioned brilliance. Faiz Siddiqui, Anchorage Daily News, 25 Dec. 2023 The incident highlights the new reality facing Musk, who also runs Tesla and SpaceX: a crisis of confidence in his once-unquestioned brilliance. Margy Rochlin, Los Angeles Times, 30 Jan. 2023 That’s the brilliance of Chinonye to be able to do that. Adam Schupak, The Arizona Republic, 6 Feb.
Recent Examples on the Web And that’s the brilliance of the hole - players can make anywhere from eagle to double bogey and flip the script.
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